Shoppers With Bleach Damage Say This Mask Made Their Hair Split End-Free

There's no feeling more powerful than the thrill that comes after a big hair transformation. The first time I went from my natural brunette strands to blonde hair, I felt like a newer, cooler, more sophisticated version of myself who was ready to take on anything. However, after three weeks hiking in the dry heat of the Grand Canyon, my freshly bleached locks became increasingly hay-like and even started to break off at the root. It sent me into a panic — and I know my experience is not unique.

"After hair is bleached, the most important thing is to treat the hair and strengthen the bonds that have become weakened through chemical processing," stylist George Papanikolas previously told InStyle. Fortunately, a quick and easy way to restore moisture and fortitude to damaged strands is using an at-home hair mask, like the Sweet Repair Mask from Coco & Eve, and it's currently on sale for $27 during Coco and Eve's sitewide Presidents Day sale — no code needed. But hurry, the sale ends February 19.

Sweet Repair Hair Mask

Now on sale, the Sweet Repair Mask combines moisture-retaining hyaluronic acid with ceramides, which one study suggested may promote hair growth. The star ingredient keratin, a building block that's a natural part of hair's structure, is also included to strengthen split ends and create a smoother, bouncier texture. Best of all, multiple reviewers swear the treatment is just as effective as it promises to be.

One reviewer called the hydrating mask a "true life saver" and said it's had a spot in their hair care routine for three years. "One use of this hair mask has my hair looking shiny, split end-free, and my curls are gorgeous and bouncy" raved another shopper with previously bleach-damaged strands. A third person said their "dry and brittle" locks became "so soft and shiny" after just one use, and even called the treatment more effective than Olaplex.

Shop more products for 25 percent off during Coco & Eve's Presidents Day sale, below.

Like a Virgin Hair Masque

Deep Clean Scalp Scrub

Bond Building Pre-Shampoo Treatment

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